Soft Baits

The new McCrawly builds on the success of the McCraw with 3 major improvements: bulked up the head and body for improved rigging and durability, improved the action on the fall with the addition of our new Easy Start legs and increased the weight by 10% for a better overall rate of fall.

Whether you’re pitching it to shallow cover on a Texas rig, dragging it behind a Carolina Rig or fishing it as a trailer on a jig, the Kick N Craw delivers an insane amount of action to trigger aggressive bites from bass. Built on a realistic Craw profile and paired with two large curly legs it does what it’s name implies and kicks with ease. It also features a thicker header to prevent tear outs when Texas rigging it and fishing heavier line or braid.

Rig it on the top or flip it over and rig it again there is just no wrong side on the new Mirror Craw. It features two kicking pincers for maximum action and a broader profile to add bulk, while the highly detailed appearance ensures no matter which way it lands or falls, it will always be the right way when a bass is concerned. We also incorporated a double-sided hook slot enabling anglers to get more bang from each bait, once a side tears out simply switch it around and keep catching.

A super soft tail, compact body and loads of action make for a good grub, but we didn’t want a good grub, we wanted a great one. The 3.5” Pro Series Grub delivers thanks to its oversized kicking tail that pulses at even the slowest speeds, and you can also burn it on the surface like a topwater. The body is packed with salt enabling the tail to kick on the fall even when fished weightless making it an excellent option when fishing pockets in cover or pitched on a Texas rig, perfect for Sonar applications on a jig head.

The Nemesis bridges the gap between a curly tail worm and a grub on steroids, offering a big, profiled meal to a hungry bass. Its compact tail delivers a similar action to a paddle tail but without the side-to-side roll and is ideal when bass want less vibration. Packed with salt it casts a mile and enables you to fish smaller weights to achieve the perfect strike triggering fall.