Soft Baits

The Nemesis bridges the gap between a curly tail worm and a grub on steroids, offering a big, profiled meal to a hungry bass. Its compact tail delivers a similar action to a paddle tail but without the side-to-side roll and is ideal when bass want less vibration. Packed with salt it casts a mile and enables you to fish smaller weights to achieve the perfect strike triggering fall.

Itty's Secret Baits began in Zimbabwe and quickly earned a strong reputation among passionate anglers before making its way to South Africa. Known for quality ingredients and proven results, these trusted baits have become a favourite among anglers looking for consistent success on the water.

The Itty's Secret Baits Hart Tail is a proven soft plastic swimbait designed to attract predatory fish.

Designed for wacky, straight shank and EWG Worm Hooks

Recommended rigging: Wacky / Weightless / Split Shot / Neko / Texas / Carolina / Mojo

Product Specs

• Available Sizes: 12mm, 18mm, and 24mm
• Quantity: 1 per pack
• Material: HyperStretch­™ TPE
• Integrated Weight Slot
• Buoyant Construction

Data sheet

Composition: TPE

Length: 20mm Dia Ball | 110mm Overall Dia

Pack Size: 1/Pack

Length 3.5" / 89mm

Pack Size 8/Pack

KEY FEATURES

• Compact 3.5" profile - All-purpose size for a variety of techniques 
• Twin Flanged Appendages - Hard kicking action at any speed
• Deep Ribbed Body - Holds scent, displaces water upon retrieval
• Presentation Versatility - Excels on Texas rigs, wobble heads, Carolina rigs & as a jig trailer

Composition: Plastisol

Length: 6" / 152.4mm

Quantity per Pack: 5/Pack

Composition: Plastisol

Length: 4" / 101mm

Quantity per Pack: 10/Pack

Composition: Plastisol

Length: 5"/127mm

Pack Size: 6/Pack

Recommended hook: #3/0 offset hook

• 2 realistic pinchers
• Long, slender body engineered to create turbulence

• Unique air-filled bubble tail
• Soft and pliable
• Loaded with heavy salt
• Laced with real coffee scent
• Fish on top, Carolina style or on a jighead
• Pack of 8

Yum Dinger 4"

Pack size: 10/pack

Composition: Plastisol

Length: 6" / 152mm

Quantity per Pack: 10/Pack

• Realistic mullet profile accurately mimics the most prolific inshore forage species
• Rounded wedge-shaped tail provides realistic swimming action at a wide range of speeds, including extremely slow retrieves
• Lifelike body design includes lifelike gill plate, eye, and fin detail
• Molded from ElaZtech® superplastic material for extreme durability and maximum buoyancy, allowing for top-to-bottom presentations
• Back and belly hook pockets for weedless rigging and easy jighead alignment
• Available in 3.3” and 4” ‘finger mullet’ sizes in the ten most popular inshore color schemes

The SWAG LT Swimbait combines a wide, stable swim action with a versatile Over/Under Line-Through harness for dorsal or belly hook rigging. Built from 10X Tough ElaZtech®, it slides up the line on hookset to prevent thrown hooks. Features include a keeled tail, internal rattle, and twin clip keeper.

Exclusive SWAG™ Tail with proprietary wide wag/swim action

Includes heavy-duty 3/0 (5”) or 5/0 (6”) sickle-shaped black nickel hook for dorsal hook rigging near vegetation, wood, rock and other cover

Includes size 4 (5”) or size 2 (6”) treble hook for belly hook rigging and enhanced hookup ratio

Underbelly Twin Clip treble hook keeper

Stable action at a wide range of swimming speeds

Internal audible glass rattle

Available in 5” (3/4-oz) and 6” (1.25-oz) sizes

The Shadtron™ LT is a lifelike swimbait with an innovative over/under line-through harness for top or belly hook rigging. Its wedge-shaped tail creates a genuine shad motion at various speeds. The detailed body includes accurate gill, eye, scale, and fin features, while its 10X Tough ElaZtech® material ensures durability. Custom heavy-duty 3/0 or 5/0 sickle hook included. The balanced weighted harness and buoyant material keep the lure balanced, even on slow retrieves, during the fall, and at rest.

This finesse-sized 3.75” split-tail soft jerkbait is ideal for situations when smaller baitfish are on the menu, whether drop-shotting for smallmouth, jigging on the bottom.

Whether you fish fresh or salt, shallow or deep, these Pro-Cure® Super Gel-infused, salt-impregnated, 10X Tough ElaZtech® superplastic forked tail soft jerkbaits are a must-have addition to your arsenal!

5/pack

Composition: Plastisol

Length: 5" / 127mm

Quantity per Pack: 10/Pack

Designed for 2/0 wide gap or straight shank hooks

Recommended rigging: Texas Rig, Drop Shot Rig, jig head or even a shaky heady.

Designed for wacky, straight shank and EWG Worm Hooks

Recommended rigging: Wacky / Weightless / Split Shot / Neko / Texas / Carolina / Mojo

Suitable for Extra wide gap hooks or swimbait hooks

Texas Rig / Mojo or Carolina Rig / Split Shot / Weightless / Dropshot

Size = 4 inches

Ringed body and curly tail

Salt-impregnated

20 pk

Z-Man SMH™ WormZ™ size: 6.5" (7-pack) Floating

Z-Man Turbo FattyZ™ size: 6" (5-pack) Floating

Z-Man Mag FattyZ™ size: 7.25" (6-pack)

Z-Man Drop KickerZ™ 3.5" 5/pack 

DESIGNED FOR JIG HEAD RIGGING, EXTRA WIDE GAP OR SWIMBAIT HOOKS, RECOMMENDED RIGGING: Jighead / Weedless Swimbait Hook / EWG Style Bass Hook

Composition: Plastisol

Length: 3.8"

Pack Size: 6/Pack

Type Creature Bait, Craw Bait, Jig Trailer

Composition: Plastisol

Length: 3.3"

Pack Size: 8/Pack

Type Craw, Creature, Trailer, NED

6th Sense Panorama Length: 3.5 inches Ideal for: Mid and Large-sized predators, great for both finesse and power fishing

The Sketch 4.3 was built to break the Mold. Instead of the usual worm-style plastics, we went with a more natural route—a true-to-life minnow profile designed to trigger bites when other baits fall flat. Drop shotting is one of the most reliable finesse techniques in bass fishing, especially when dealing with clear water, pressure, or tough conditions. But for years, anglers have used skinny worms to imitate baitfish. We thought—why not use a bait that actually looks like one? With molded scales, defined fins, and a horizontal tail that hovers and moves with the slightest twitch, The Sketch brings next-level realism to your finesse setup. It’s soft, subtle, and deadly—just what you need when bass get picky.

The Janitor™ is the fearless worm ready to tackle the toughest tasks. When you’re looking for a bite and need assistance to get the job done, count on the Janitor™ to roll up its sleeves and dive right in.

The Kickman™ lives up to its name with a natural, kicking paddle tail that produces lifelike movement even at the slowest retrieves. Designed to mimic a real baitfish, its salted belly ensures a perfectly balanced and stable swimming action, while adding an irresistible flavour that keeps fish holding on longer.

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Rigged weightless, it skitters across the surface like an injured shad, but a belly-weighted hook or some insert weights allow you to employ it as deep as necessary.

Responding to popular demand and the requests of the Zoom pro staff, the company hereby introduces the Magnum Ultra-Vibe Speed Craw, a larger model with the same basic proportions as the original. “The original is one of the best baits Zoom has ever made,” said Bass Pro Tour competitor and 2013 Forrest Wood Cup Champion, Randall Tharp.

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, dragged slowly across the bottom or pitched into heavy cover, but you can also affix it to the back of a swim jig or a vibrating jig for the deadliest trailer ever.

When you throw a Tantrum, bass better be ready! Introducing the new 3.75” Tantrum Craw – built to push fish over the edge. Its signature cupped legs and side appendages erupt with lifelike action whether you’re pitching it, dragging on a mojo rig, or as a trailer. Its kicking action is triggered as soon as it hits the water even with light weights to provoke aggressive strikes. The meaty head and body lock onto a 3/0 or 4/0 hook, making it deadly across a wide range of techniques.

Building on the success of the Tantrum Craw, the lineup now expands with a bigger, bulkier 4.25-inch version designed to target big bass. It retains the same proven profile and action-packed appendages, allowing you to fish the lightest weight possible while presenting a larger, more enticing profile. Its signature cupped legs and side appendages come alive with lifelike action whether you’re pitching, punching, dragging it on a Carolina rig, or fishing it as a jig trailer. The kicking action starts instantly on entry, even on lighter weights helping trigger aggressive strikes. A meaty head and body lock securely onto a 4/0 to 6/0 wide gap or flipping hook, making it the ideal choice when targeting bigger bass on heavier gear.

The new McCrawly builds on the success of the McCraw with 3 major improvements: bulked up the head and body for improved rigging and durability, improved the action on the fall with the addition of our new Easy Start legs and increased the weight by 10% for a better overall rate of fall.

Whether you’re pitching it to shallow cover on a Texas rig, dragging it behind a Carolina Rig or fishing it as a trailer on a jig, the Kick N Craw delivers an insane amount of action to trigger aggressive bites from bass. Built on a realistic Craw profile and paired with two large curly legs it does what it’s name implies and kicks with ease. It also features a thicker header to prevent tear outs when Texas rigging it and fishing heavier line or braid.

Rig it on the top or flip it over and rig it again there is just no wrong side on the new Mirror Craw. It features two kicking pincers for maximum action and a broader profile to add bulk, while the highly detailed appearance ensures no matter which way it lands or falls, it will always be the right way when a bass is concerned. We also incorporated a double-sided hook slot enabling anglers to get more bang from each bait, once a side tears out simply switch it around and keep catching.

A super soft tail, compact body and loads of action make for a good grub, but we didn’t want a good grub, we wanted a great one. The 3.5” Pro Series Grub delivers thanks to its oversized kicking tail that pulses at even the slowest speeds, and you can also burn it on the surface like a topwater. The body is packed with salt enabling the tail to kick on the fall even when fished weightless making it an excellent option when fishing pockets in cover or pitched on a Texas rig, perfect for Sonar applications on a jig head.

The Nemesis bridges the gap between a curly tail worm and a grub on steroids, offering a big, profiled meal to a hungry bass. Its compact tail delivers a similar action to a paddle tail but without the side-to-side roll and is ideal when bass want less vibration. Packed with salt it casts a mile and enables you to fish smaller weights to achieve the perfect strike triggering fall.

• Composition: Plastisol
• Length: 4.5"/114mm
• Pack Size: 8/Pack
• Recommended hook: #1/0 offset hook

Itty's Secret Baits began in Zimbabwe and quickly earned a strong reputation among passionate anglers before making its way to South Africa. Known for quality ingredients and proven results, these trusted baits have become a favourite among anglers looking for consistent success on the water.

The Itty's Secret Baits Hart Tail is a proven soft plastic swimbait designed to attract predatory fish.

Designed for wacky, straight shank and EWG Worm Hooks

Recommended rigging: Wacky / Weightless / Split Shot / Neko / Texas / Carolina / Mojo

Product Specs

• Available Sizes: 12mm, 18mm, and 24mm
• Quantity: 1 per pack
• Material: HyperStretch­™ TPE
• Integrated Weight Slot
• Buoyant Construction

Data sheet

Composition: TPE

Length: 20mm Dia Ball | 110mm Overall Dia

Pack Size: 1/Pack

Length 3.5" / 89mm

Pack Size 8/Pack

KEY FEATURES

• Compact 3.5" profile - All-purpose size for a variety of techniques 
• Twin Flanged Appendages - Hard kicking action at any speed
• Deep Ribbed Body - Holds scent, displaces water upon retrieval
• Presentation Versatility - Excels on Texas rigs, wobble heads, Carolina rigs & as a jig trailer

Composition: Plastisol

Length: 6" / 152.4mm

Quantity per Pack: 5/Pack

Composition: Plastisol

Length: 4" / 101mm

Quantity per Pack: 10/Pack

• Unique air-filled bubble tail
• Soft and pliable
• Loaded with heavy salt
• Laced with real coffee scent
• Fish on top, Carolina style or on a jighead
• Pack of 8

Yum Dinger 4"

Pack size: 10/pack

• Realistic mullet profile accurately mimics the most prolific inshore forage species
• Rounded wedge-shaped tail provides realistic swimming action at a wide range of speeds, including extremely slow retrieves
• Lifelike body design includes lifelike gill plate, eye, and fin detail
• Molded from ElaZtech® superplastic material for extreme durability and maximum buoyancy, allowing for top-to-bottom presentations
• Back and belly hook pockets for weedless rigging and easy jighead alignment
• Available in 3.3” and 4” ‘finger mullet’ sizes in the ten most popular inshore color schemes

The SWAG LT Swimbait combines a wide, stable swim action with a versatile Over/Under Line-Through harness for dorsal or belly hook rigging. Built from 10X Tough ElaZtech®, it slides up the line on hookset to prevent thrown hooks. Features include a keeled tail, internal rattle, and twin clip keeper.

Exclusive SWAG™ Tail with proprietary wide wag/swim action

Includes heavy-duty 3/0 (5”) or 5/0 (6”) sickle-shaped black nickel hook for dorsal hook rigging near vegetation, wood, rock and other cover

Includes size 4 (5”) or size 2 (6”) treble hook for belly hook rigging and enhanced hookup ratio

Underbelly Twin Clip treble hook keeper

Stable action at a wide range of swimming speeds

Internal audible glass rattle

Available in 5” (3/4-oz) and 6” (1.25-oz) sizes

This finesse-sized 3.75” split-tail soft jerkbait is ideal for situations when smaller baitfish are on the menu, whether drop-shotting for smallmouth, jigging on the bottom.

Whether you fish fresh or salt, shallow or deep, these Pro-Cure® Super Gel-infused, salt-impregnated, 10X Tough ElaZtech® superplastic forked tail soft jerkbaits are a must-have addition to your arsenal!

5/pack

Composition: Plastisol

Length: 5" / 127mm

Quantity per Pack: 10/Pack

Designed for 2/0 wide gap or straight shank hooks

Recommended rigging: Texas Rig, Drop Shot Rig, jig head or even a shaky heady.

Designed for wacky, straight shank and EWG Worm Hooks

Recommended rigging: Wacky / Weightless / Split Shot / Neko / Texas / Carolina / Mojo

Suitable for Extra wide gap hooks or swimbait hooks

Texas Rig / Mojo or Carolina Rig / Split Shot / Weightless / Dropshot

Size = 4 inches

Ringed body and curly tail

Salt-impregnated

20 pk

Z-Man SMH™ WormZ™ size: 6.5" (7-pack) Floating

Z-Man Mag FattyZ™ size: 7.25" (6-pack)

Z-Man Drop KickerZ™ 3.5" 5/pack 

DESIGNED FOR JIG HEAD RIGGING, EXTRA WIDE GAP OR SWIMBAIT HOOKS, RECOMMENDED RIGGING: Jighead / Weedless Swimbait Hook / EWG Style Bass Hook

Composition: Plastisol

Length: 3.8"

Pack Size: 6/Pack

Type Creature Bait, Craw Bait, Jig Trailer

Composition: Plastisol

Length: 3.3"

Pack Size: 8/Pack

Type Craw, Creature, Trailer, NED

6th Sense Panorama Length: 3.5 inches Ideal for: Mid and Large-sized predators, great for both finesse and power fishing

The Sketch 4.3 was built to break the Mold. Instead of the usual worm-style plastics, we went with a more natural route—a true-to-life minnow profile designed to trigger bites when other baits fall flat. Drop shotting is one of the most reliable finesse techniques in bass fishing, especially when dealing with clear water, pressure, or tough conditions. But for years, anglers have used skinny worms to imitate baitfish. We thought—why not use a bait that actually looks like one? With molded scales, defined fins, and a horizontal tail that hovers and moves with the slightest twitch, The Sketch brings next-level realism to your finesse setup. It’s soft, subtle, and deadly—just what you need when bass get picky.

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement.

The Kickman™ lives up to its name with a natural, kicking paddle tail that produces lifelike movement even at the slowest retrieves. Designed to mimic a real baitfish, its salted belly ensures a perfectly balanced and stable swimming action, while adding an irresistible flavour that keeps fish holding on longer.

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Rigged weightless, it skitters across the surface like an injured shad, but a belly-weighted hook or some insert weights allow you to employ it as deep as necessary.

Responding to popular demand and the requests of the Zoom pro staff, the company hereby introduces the Magnum Ultra-Vibe Speed Craw, a larger model with the same basic proportions as the original. “The original is one of the best baits Zoom has ever made,” said Bass Pro Tour competitor and 2013 Forrest Wood Cup Champion, Randall Tharp.

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, dragged slowly across the bottom or pitched into heavy cover, but you can also affix it to the back of a swim jig or a vibrating jig for the deadliest trailer ever.

When you throw a Tantrum, bass better be ready! Introducing the new 3.75” Tantrum Craw – built to push fish over the edge. Its signature cupped legs and side appendages erupt with lifelike action whether you’re pitching it, dragging on a mojo rig, or as a trailer. Its kicking action is triggered as soon as it hits the water even with light weights to provoke aggressive strikes. The meaty head and body lock onto a 3/0 or 4/0 hook, making it deadly across a wide range of techniques.

Building on the success of the Tantrum Craw, the lineup now expands with a bigger, bulkier 4.25-inch version designed to target big bass. It retains the same proven profile and action-packed appendages, allowing you to fish the lightest weight possible while presenting a larger, more enticing profile. Its signature cupped legs and side appendages come alive with lifelike action whether you’re pitching, punching, dragging it on a Carolina rig, or fishing it as a jig trailer. The kicking action starts instantly on entry, even on lighter weights helping trigger aggressive strikes. A meaty head and body lock securely onto a 4/0 to 6/0 wide gap or flipping hook, making it the ideal choice when targeting bigger bass on heavier gear.

The new McCrawly builds on the success of the McCraw with 3 major improvements: bulked up the head and body for improved rigging and durability, improved the action on the fall with the addition of our new Easy Start legs and increased the weight by 10% for a better overall rate of fall.

Whether you’re pitching it to shallow cover on a Texas rig, dragging it behind a Carolina Rig or fishing it as a trailer on a jig, the Kick N Craw delivers an insane amount of action to trigger aggressive bites from bass. Built on a realistic Craw profile and paired with two large curly legs it does what it’s name implies and kicks with ease. It also features a thicker header to prevent tear outs when Texas rigging it and fishing heavier line or braid.

Rig it on the top or flip it over and rig it again there is just no wrong side on the new Mirror Craw. It features two kicking pincers for maximum action and a broader profile to add bulk, while the highly detailed appearance ensures no matter which way it lands or falls, it will always be the right way when a bass is concerned. We also incorporated a double-sided hook slot enabling anglers to get more bang from each bait, once a side tears out simply switch it around and keep catching.

A super soft tail, compact body and loads of action make for a good grub, but we didn’t want a good grub, we wanted a great one. The 3.5” Pro Series Grub delivers thanks to its oversized kicking tail that pulses at even the slowest speeds, and you can also burn it on the surface like a topwater. The body is packed with salt enabling the tail to kick on the fall even when fished weightless making it an excellent option when fishing pockets in cover or pitched on a Texas rig, perfect for Sonar applications on a jig head.

The Nemesis bridges the gap between a curly tail worm and a grub on steroids, offering a big, profiled meal to a hungry bass. Its compact tail delivers a similar action to a paddle tail but without the side-to-side roll and is ideal when bass want less vibration. Packed with salt it casts a mile and enables you to fish smaller weights to achieve the perfect strike triggering fall.

• Composition: Plastisol
• Length: 4.5"/114mm
• Pack Size: 8/Pack
• Recommended hook: #1/0 offset hook

Itty's Secret Baits began in Zimbabwe and quickly earned a strong reputation among passionate anglers before making its way to South Africa. Known for quality ingredients and proven results, these trusted baits have become a favourite among anglers looking for consistent success on the water.

The Itty's Secret Baits Hart Tail is a proven soft plastic swimbait designed to attract predatory fish.

Designed for wacky, straight shank and EWG Worm Hooks

Recommended rigging: Wacky / Weightless / Split Shot / Neko / Texas / Carolina / Mojo

Product Specs

• Available Sizes: 12mm, 18mm, and 24mm
• Quantity: 1 per pack
• Material: HyperStretch­™ TPE
• Integrated Weight Slot
• Buoyant Construction

Data sheet

Composition: TPE

Length: 20mm Dia Ball | 110mm Overall Dia

Pack Size: 1/Pack

Length 3.5" / 89mm

Pack Size 8/Pack

KEY FEATURES

• Compact 3.5" profile - All-purpose size for a variety of techniques 
• Twin Flanged Appendages - Hard kicking action at any speed
• Deep Ribbed Body - Holds scent, displaces water upon retrieval
• Presentation Versatility - Excels on Texas rigs, wobble heads, Carolina rigs & as a jig trailer

Composition: Plastisol

Length: 6" / 152.4mm

Quantity per Pack: 5/Pack

Composition: Plastisol

Length: 4" / 101mm

Quantity per Pack: 10/Pack

• Unique air-filled bubble tail
• Soft and pliable
• Loaded with heavy salt
• Laced with real coffee scent
• Fish on top, Carolina style or on a jighead
• Pack of 8

Yum Dinger 4"

Pack size: 10/pack

• Realistic mullet profile accurately mimics the most prolific inshore forage species
• Rounded wedge-shaped tail provides realistic swimming action at a wide range of speeds, including extremely slow retrieves
• Lifelike body design includes lifelike gill plate, eye, and fin detail
• Molded from ElaZtech® superplastic material for extreme durability and maximum buoyancy, allowing for top-to-bottom presentations
• Back and belly hook pockets for weedless rigging and easy jighead alignment
• Available in 3.3” and 4” ‘finger mullet’ sizes in the ten most popular inshore color schemes

This finesse-sized 3.75” split-tail soft jerkbait is ideal for situations when smaller baitfish are on the menu, whether drop-shotting for smallmouth, jigging on the bottom.

Whether you fish fresh or salt, shallow or deep, these Pro-Cure® Super Gel-infused, salt-impregnated, 10X Tough ElaZtech® superplastic forked tail soft jerkbaits are a must-have addition to your arsenal!

5/pack

Composition: Plastisol

Length: 5" / 127mm

Quantity per Pack: 10/Pack

Designed for 2/0 wide gap or straight shank hooks

Recommended rigging: Texas Rig, Drop Shot Rig, jig head or even a shaky heady.