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The Kickman™ lives up to its name with a natural, kicking paddle tail that produces lifelike movement even at the slowest retrieves. Designed to mimic a real baitfish, its salted belly ensures a perfectly balanced and stable swimming action, while adding an irresistible flavour that keeps fish holding on longer.

The Kickman™ lives up to its name with a natural, kicking paddle tail that produces lifelike movement even at the slowest retrieves. Designed to mimic a real baitfish, its salted belly ensures a perfectly balanced and stable swimming action, while adding an irresistible flavour that keeps fish holding on longer.

The Kickman™ lives up to its name with a natural, kicking paddle tail that produces lifelike movement even at the slowest retrieves. Designed to mimic a real baitfish, its salted belly ensures a perfectly balanced and stable swimming action, while adding an irresistible flavour that keeps fish holding on longer.

The Janitor™ is the fearless worm ready to tackle the toughest tasks. When you’re looking for a bite and need assistance to get the job done, count on the Janitor™ to roll up its sleeves and dive right in.

The Janitor™ is the fearless worm ready to tackle the toughest tasks. When you’re looking for a bite and need assistance to get the job done, count on the Janitor™ to roll up its sleeves and dive right in.

The Janitor™ is the fearless worm ready to tackle the toughest tasks. When you’re looking for a bite and need assistance to get the job done, count on the Janitor™ to roll up its sleeves and dive right in.

The Janitor™ is the fearless worm ready to tackle the toughest tasks. When you’re looking for a bite and need assistance to get the job done, count on the Janitor™ to roll up its sleeves and dive right in.

The Janitor™ is the fearless worm ready to tackle the toughest tasks. When you’re looking for a bite and need assistance to get the job done, count on the Janitor™ to roll up its sleeves and dive right in.

13 FISHING FATE V3. Fresh from the lab, Fate V3 has broken out of its test tube and is here. Without trying to re-invent the wheel, we added Evolve Soft Touch custom reel seat and Airfoil Carbon grips to manufacture grip and feel at absurd levels. The PVG 36T graphite blank decreases the weight and increases the sensitivity pushing the blank to be that much better. 

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement.

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement.

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement.

The Sketch 4.3 was built to break the Mold. Instead of the usual worm-style plastics, we went with a more natural route—a true-to-life minnow profile designed to trigger bites when other baits fall flat. Drop shotting is one of the most reliable finesse techniques in bass fishing, especially when dealing with clear water, pressure, or tough conditions. But for years, anglers have used skinny worms to imitate baitfish. We thought—why not use a bait that actually looks like one? With molded scales, defined fins, and a horizontal tail that hovers and moves with the slightest twitch, The Sketch brings next-level realism to your finesse setup. It’s soft, subtle, and deadly—just what you need when bass get picky.

The Sketch 4.3 was built to break the Mold. Instead of the usual worm-style plastics, we went with a more natural route—a true-to-life minnow profile designed to trigger bites when other baits fall flat. Drop shotting is one of the most reliable finesse techniques in bass fishing, especially when dealing with clear water, pressure, or tough conditions. But for years, anglers have used skinny worms to imitate baitfish. We thought—why not use a bait that actually looks like one? With molded scales, defined fins, and a horizontal tail that hovers and moves with the slightest twitch, The Sketch brings next-level realism to your finesse setup. It’s soft, subtle, and deadly—just what you need when bass get picky.

The Sketch 4.3 was built to break the Mold. Instead of the usual worm-style plastics, we went with a more natural route—a true-to-life minnow profile designed to trigger bites when other baits fall flat. Drop shotting is one of the most reliable finesse techniques in bass fishing, especially when dealing with clear water, pressure, or tough conditions. But for years, anglers have used skinny worms to imitate baitfish. We thought—why not use a bait that actually looks like one? With molded scales, defined fins, and a horizontal tail that hovers and moves with the slightest twitch, The Sketch brings next-level realism to your finesse setup. It’s soft, subtle, and deadly—just what you need when bass get picky.

The Sketch 4.3 was built to break the Mold. Instead of the usual worm-style plastics, we went with a more natural route—a true-to-life minnow profile designed to trigger bites when other baits fall flat. Drop shotting is one of the most reliable finesse techniques in bass fishing, especially when dealing with clear water, pressure, or tough conditions. But for years, anglers have used skinny worms to imitate baitfish. We thought—why not use a bait that actually looks like one? With molded scales, defined fins, and a horizontal tail that hovers and moves with the slightest twitch, The Sketch brings next-level realism to your finesse setup. It’s soft, subtle, and deadly—just what you need when bass get picky.

The Sketch 4.3 was built to break the Mold. Instead of the usual worm-style plastics, we went with a more natural route—a true-to-life minnow profile designed to trigger bites when other baits fall flat. Drop shotting is one of the most reliable finesse techniques in bass fishing, especially when dealing with clear water, pressure, or tough conditions. But for years, anglers have used skinny worms to imitate baitfish. We thought—why not use a bait that actually looks like one? With molded scales, defined fins, and a horizontal tail that hovers and moves with the slightest twitch, The Sketch brings next-level realism to your finesse setup. It’s soft, subtle, and deadly—just what you need when bass get picky.

The Sketch 4.3 was built to break the Mold. Instead of the usual worm-style plastics, we went with a more natural route—a true-to-life minnow profile designed to trigger bites when other baits fall flat. Drop shotting is one of the most reliable finesse techniques in bass fishing, especially when dealing with clear water, pressure, or tough conditions. But for years, anglers have used skinny worms to imitate baitfish. We thought—why not use a bait that actually looks like one? With molded scales, defined fins, and a horizontal tail that hovers and moves with the slightest twitch, The Sketch brings next-level realism to your finesse setup. It’s soft, subtle, and deadly—just what you need when bass get picky.

The Fiction Shad brings unmatched finesse and lifelike detail to the world of soft plastic baits. Designed for forward-facing sonar, its subtle baitfish profile and ultra-realistic 3D paint schemes make it an ideal choice for pressured fish in clear water or heavily fished areas. Crafted with precision, the Fiction Shad's natural movement in the water mimics real forage, whether you’re drop-shotting, rigging it on a jig head, or targeting suspended fish, the Fiction Shad’s versatility makes it an essential tool in any angler’s arsenal. With its perfect balance of realism and subtle action, the Fiction Shad is destined to become a staple in your tackle box. Present fish with something so lifelike they can’t resist—introduce them to the Fiction Shad. 

The Fiction Shad brings unmatched finesse and lifelike detail to the world of soft plastic baits. Designed for forward-facing sonar, its subtle baitfish profile and ultra-realistic 3D paint schemes make it an ideal choice for pressured fish in clear water or heavily fished areas. Crafted with precision, the Fiction Shad's natural movement in the water mimics real forage, whether you’re drop-shotting, rigging it on a jig head, or targeting suspended fish, the Fiction Shad’s versatility makes it an essential tool in any angler’s arsenal. With its perfect balance of realism and subtle action, the Fiction Shad is destined to become a staple in your tackle box. Present fish with something so lifelike they can’t resist—introduce them to the Fiction Shad. 

The Fiction Shad brings unmatched finesse and lifelike detail to the world of soft plastic baits. Designed for forward-facing sonar, its subtle baitfish profile and ultra-realistic 3D paint schemes make it an ideal choice for pressured fish in clear water or heavily fished areas. Crafted with precision, the Fiction Shad's natural movement in the water mimics real forage, whether you’re drop-shotting, rigging it on a jig head, or targeting suspended fish, the Fiction Shad’s versatility makes it an essential tool in any angler’s arsenal. With its perfect balance of realism and subtle action, the Fiction Shad is destined to become a staple in your tackle box. Present fish with something so lifelike they can’t resist—introduce them to the Fiction Shad. 

The Fiction Shad brings unmatched finesse and lifelike detail to the world of soft plastic baits. Designed for forward-facing sonar, its subtle baitfish profile and ultra-realistic 3D paint schemes make it an ideal choice for pressured fish in clear water or heavily fished areas. Crafted with precision, the Fiction Shad's natural movement in the water mimics real forage, whether you’re drop-shotting, rigging it on a jig head, or targeting suspended fish, the Fiction Shad’s versatility makes it an essential tool in any angler’s arsenal. With its perfect balance of realism and subtle action, the Fiction Shad is destined to become a staple in your tackle box. Present fish with something so lifelike they can’t resist—introduce them to the Fiction Shad. 

The Fiction Shad brings unmatched finesse and lifelike detail to the world of soft plastic baits. Designed for forward-facing sonar, its subtle baitfish profile and ultra-realistic 3D paint schemes make it an ideal choice for pressured fish in clear water or heavily fished areas. Crafted with precision, the Fiction Shad's natural movement in the water mimics real forage, whether you’re drop-shotting, rigging it on a jig head, or targeting suspended fish, the Fiction Shad’s versatility makes it an essential tool in any angler’s arsenal. With its perfect balance of realism and subtle action, the Fiction Shad is destined to become a staple in your tackle box. Present fish with something so lifelike they can’t resist—introduce them to the Fiction Shad. 

The Fiction Shad brings unmatched finesse and lifelike detail to the world of soft plastic baits. Designed for forward-facing sonar, its subtle baitfish profile and ultra-realistic 3D paint schemes make it an ideal choice for pressured fish in clear water or heavily fished areas. Crafted with precision, the Fiction Shad's natural movement in the water mimics real forage, whether you’re drop-shotting, rigging it on a jig head, or targeting suspended fish, the Fiction Shad’s versatility makes it an essential tool in any angler’s arsenal. With its perfect balance of realism and subtle action, the Fiction Shad is destined to become a staple in your tackle box. Present fish with something so lifelike they can’t resist—introduce them to the Fiction Shad.