Hard Baits
Hard Baits
The Cullem Pro series Comet Square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning in open water. Diving up to 5 feet in water depth and fitted with sharp black nickel hooks, these crankbaits simply catch more fish. Random Reaction Movement - Creates fast twitching, random movements while cranking that result in increased strikes, Faint Rattle Chamber - Resonates light knocking sounds that provoke strikes without spooking finicky fish, Engineered Buoyancy Designed to not just crash and deflect cover but to back out quickly, reducing hang-ups
The Provoke Jerkbait Series, crafted by top professionals, now features two sizes: the Provoke 106 and the new Provoke 97. Both sizes are designed for versatility, with the 106X slow floating or suspending at 3-6ft depths, and the 97 offering similar high-quality performance.
The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a “quick-dive” nose down position allowing for immediate descent to desired depth.
The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting sound. The durable body and balanced weight ensure long casts and a steady retrieve, while the built-in belly swivel reduces leverage to keep fish pinned.
The Cullem Pro series Comet Square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning in open water. Diving up to 5 feet in water depth and fitted with sharp black nickel hooks, these crankbaits simply catch more fish. Random Reaction Movement - Creates fast twitching, random movements while cranking that result in increased strikes, Faint Rattle Chamber - Resonates light knocking sounds that provoke strikes without spooking finicky fish, Engineered Buoyancy Designed to not just crash and deflect cover but to back out quickly, reducing hang-ups
The Provoke Jerkbait Series, crafted by top professionals, now features two sizes: the Provoke 106 and the new Provoke 97. Both sizes are designed for versatility, with the 106X slow floating or suspending at 3-6ft depths, and the 97 offering similar high-quality performance.
The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a “quick-dive” nose down position allowing for immediate descent to desired depth.
The Cullem Pro series Comet Square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning in open water. Diving up to 5 feet in water depth and fitted with sharp black nickel hooks, these crankbaits simply catch more fish. Random Reaction Movement - Creates fast twitching, random movements while cranking that result in increased strikes, Faint Rattle Chamber - Resonates light knocking sounds that provoke strikes without spooking finicky fish, Engineered Buoyancy Designed to not just crash and deflect cover but to back out quickly, reducing hang-ups
The Provoke Jerkbait Series, crafted by top professionals, now features two sizes: the Provoke 106 and the new Provoke 97. Both sizes are designed for versatility, with the 106X slow floating or suspending at 3-6ft depths, and the 97 offering similar high-quality performance.
The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a “quick-dive” nose down position allowing for immediate descent to desired depth.
The Cullem Pro series Comet Square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning in open water. Diving up to 5 feet in water depth and fitted with sharp black nickel hooks, these crankbaits simply catch more fish. Random Reaction Movement - Creates fast twitching, random movements while cranking that result in increased strikes, Faint Rattle Chamber - Resonates light knocking sounds that provoke strikes without spooking finicky fish, Engineered Buoyancy Designed to not just crash and deflect cover but to back out quickly, reducing hang-ups
The Provoke Jerkbait Series, crafted by top professionals, now features two sizes: the Provoke 106 and the new Provoke 97. Both sizes are designed for versatility, with the 106X slow floating or suspending at 3-6ft depths, and the 97 offering similar high-quality performance.
The DT® Metal 20 series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a “quick-dive” nose down position allowing for immediate descent to desired depth.
The Cullem Pro series Comet Square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning in open water. Diving up to 5 feet in water depth and fitted with sharp black nickel hooks, these crankbaits simply catch more fish. Random Reaction Movement - Creates fast twitching, random movements while cranking that result in increased strikes, Faint Rattle Chamber - Resonates light knocking sounds that provoke strikes without spooking finicky fish, Engineered Buoyancy Designed to not just crash and deflect cover but to back out quickly, reducing hang-ups
The Provoke Jerkbait Series, crafted by top professionals, now features two sizes: the Provoke 106 and the new Provoke 97. Both sizes are designed for versatility, with the 106X slow floating or suspending at 3-6ft depths, and the 97 offering similar high-quality performance.
The DT® Metal 20 series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a “quick-dive” nose down position allowing for immediate descent to desired depth.
The Cullem Pro series Comet Square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning in open water. Diving up to 5 feet in water depth and fitted with sharp black nickel hooks, these crankbaits simply catch more fish. Random Reaction Movement - Creates fast twitching, random movements while cranking that result in increased strikes, Faint Rattle Chamber - Resonates light knocking sounds that provoke strikes without spooking finicky fish, Engineered Buoyancy Designed to not just crash and deflect cover but to back out quickly, reducing hang-ups
The 6th Sense Crush deep diving crankbait series has taken deep water cranking to the next level. Designed to quickly and efficiently dive to deep depths with less drag, this bait maximizes the strike zone while adding a fish-attracting turbulence trail. Super sharp black nickel hooks and top of the line paint schemes with realistic 3-D gill plates, 3-D eyes, and 3-D scales differentiate the Crush DD from all other deep diving crankbaits on the market.
The Provoke Jerkbait Series, crafted by top professionals, now features two sizes: the Provoke 106 and the new Provoke 97. Both sizes are designed for versatility, with the 106X slow floating or suspending at 3-6ft depths, and the 97 offering similar high-quality performance.
The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a profile of a natural shad baitfish, and the swimming action of a wounded minnow.



