Hard Baits

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous hookup ratio.

The Provoke DD series of jerkbaits, meticulously crafted by 6th Sense top professionals. The Provoke 97DD, while maintaining similar attributes of the 107DD, offers a distinct size advantage for different fishing situations.

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous hookup ratio.

The Provoke DD series of jerkbaits, meticulously crafted by 6th Sense top professionals. The Provoke 97DD, while maintaining similar attributes of the 107DD, offers a distinct size advantage for different fishing situations.

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous hookup ratio.

The Provoke DD series of jerkbaits, meticulously crafted by 6th Sense top professionals. The Provoke 97DD, while maintaining similar attributes of the 107DD, offers a distinct size advantage for different fishing situations.

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous hookup ratio.

The Provoke DD series of jerkbaits, meticulously crafted by 6th Sense top professionals. The Provoke 97DD, while maintaining similar attributes of the 107DD, offers a distinct size advantage for different fishing situations.

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous hookup ratio.

The V-Jerk has a classic slash action to trigger strikes from both active and lethargic fish. The feather dressed rear treble hook adds to the enticing action. The V-Jerk is best fished with an erratic stop go retrieve while jerking the rod to create the underwater dancing action. In colder water try longer pauses between jerks. Fitted with premium BKK treble hooks. 

• Length: 116mm
• Weight:  5/8oz
• Action:  Topwater
• Acoustic: Rattling

The V-Jerk has a classic slash action to trigger strikes from both active and lethargic fish. The feather dressed rear treble hook adds to the enticing action. The V-Jerk is best fished with an erratic stop go retrieve while jerking the rod to create the underwater dancing action. In colder water try longer pauses between jerks. Fitted with premium BKK treble hooks. 

New Cullem Pro Series Topdog topwater dances and shakes to draw strikes from aggressive predators. Ideal for schooling fish smashing bait, the Tango is just as effective targeting bass or in-shore gamefish. Walk the dog and vary the retrieve for best results.

Hands down one of the easiest walking baits around the 90mm 12.5g Cullem Pro Series Top Dog packs a massive punch. This classic, cigar-style topwater is incredibly easy to walk on both spinning and casting gear with very little effort.  Rigged with premium hardware and BKK treble hooks, the Top Dog delivers highly versatile surface action for any predatory species ready to smash a topwater lure.

The V-Jerk has a classic slash action to trigger strikes from both active and lethargic fish. The feather dressed rear treble hook adds to the enticing action. The V-Jerk is best fished with an erratic stop go retrieve while jerking the rod to create the underwater dancing action. In colder water try longer pauses between jerks. Fitted with premium BKK treble hooks. 

New Cullem Pro Series Topdog topwater dances and shakes to draw strikes from aggressive predators. Ideal for schooling fish smashing bait, the Tango is just as effective targeting bass or in-shore gamefish. Walk the dog and vary the retrieve for best results.

Hands down one of the easiest walking baits around the 90mm 12.5g Cullem Pro Series Top Dog packs a massive punch. This classic, cigar-style topwater is incredibly easy to walk on both spinning and casting gear with very little effort.  Rigged with premium hardware and BKK treble hooks, the Top Dog delivers highly versatile surface action for any predatory species ready to smash a topwater lure.

The V-Jerk has a classic slash action to trigger strikes from both active and lethargic fish. The feather dressed rear treble hook adds to the enticing action. The V-Jerk is best fished with an erratic stop go retrieve while jerking the rod to create the underwater dancing action. In colder water try longer pauses between jerks. Fitted with premium BKK treble hooks. 

New Cullem Pro Series Topdog topwater dances and shakes to draw strikes from aggressive predators. Ideal for schooling fish smashing bait, the Tango is just as effective targeting bass or in-shore gamefish. Walk the dog and vary the retrieve for best results.

Hands down one of the easiest walking baits around the 90mm 12.5g Cullem Pro Series Top Dog packs a massive punch. This classic, cigar-style topwater is incredibly easy to walk on both spinning and casting gear with very little effort.  Rigged with premium hardware and BKK treble hooks, the Top Dog delivers highly versatile surface action for any predatory species ready to smash a topwater lure.

The V-Jerk has a classic slash action to trigger strikes from both active and lethargic fish. The feather dressed rear treble hook adds to the enticing action. The V-Jerk is best fished with an erratic stop go retrieve while jerking the rod to create the underwater dancing action. In colder water try longer pauses between jerks. Fitted with premium BKK treble hooks. 

New Cullem Pro Series Topdog topwater dances and shakes to draw strikes from aggressive predators. Ideal for schooling fish smashing bait, the Tango is just as effective targeting bass or in-shore gamefish. Walk the dog and vary the retrieve for best results.

Hands down one of the easiest walking baits around the 90mm 12.5g Cullem Pro Series Top Dog packs a massive punch. This classic, cigar-style topwater is incredibly easy to walk on both spinning and casting gear with very little effort.  Rigged with premium hardware and BKK treble hooks, the Top Dog delivers highly versatile surface action for any predatory species ready to smash a topwater lure.

The V-Jerk has a classic slash action to trigger strikes from both active and lethargic fish. The feather dressed rear treble hook adds to the enticing action. The V-Jerk is best fished with an erratic stop go retrieve while jerking the rod to create the underwater dancing action. In colder water try longer pauses between jerks. Fitted with premium BKK treble hooks. 

New Cullem Pro Series Topdog topwater dances and shakes to draw strikes from aggressive predators. Ideal for schooling fish smashing bait, the Tango is just as effective targeting bass or in-shore gamefish. Walk the dog and vary the retrieve for best results.

Hands down one of the easiest walking baits around the 90mm 12.5g Cullem Pro Series Top Dog packs a massive punch. This classic, cigar-style topwater is incredibly easy to walk on both spinning and casting gear with very little effort.  Rigged with premium hardware and BKK treble hooks, the Top Dog delivers highly versatile surface action for any predatory species ready to smash a topwater lure.

Model   Length    Weight    Running Depth   Hooks

C10       67mm   5/8 oz.     8–12 ft.              #2

The V-Jerk has a classic slash action to trigger strikes from both active and lethargic fish. The feather dressed rear treble hook adds to the enticing action. The V-Jerk is best fished with an erratic stop go retrieve while jerking the rod to create the underwater dancing action. In colder water try longer pauses between jerks. Fitted with premium BKK treble hooks. 

New Cullem Pro Series Topdog topwater dances and shakes to draw strikes from aggressive predators. Ideal for schooling fish smashing bait, the Tango is just as effective targeting bass or in-shore gamefish. Walk the dog and vary the retrieve for best results.

Model   Length    Weight    Running Depth   Hooks

C10       67mm   5/8 oz.     8–12 ft.              #2

The V-Jerk has a classic slash action to trigger strikes from both active and lethargic fish. The feather dressed rear treble hook adds to the enticing action. The V-Jerk is best fished with an erratic stop go retrieve while jerking the rod to create the underwater dancing action. In colder water try longer pauses between jerks. Fitted with premium BKK treble hooks. 

The V-Jerk has a classic slash action to trigger strikes from both active and lethargic fish. The feather dressed rear treble hook adds to the enticing action. The V-Jerk is best fished with an erratic stop go retrieve while jerking the rod to create the underwater dancing action. In colder water try longer pauses between jerks. Fitted with premium BKK treble hooks. 

• Length: 100mm & 125mm
• Action:  Topwater
• Acoustic: Gurgling 
• BKK trebles

The V-Jerk has a classic slash action to trigger strikes from both active and lethargic fish. The feather dressed rear treble hook adds to the enticing action. The V-Jerk is best fished with an erratic stop go retrieve while jerking the rod to create the underwater dancing action. In colder water try longer pauses between jerks. Fitted with premium BKK treble hooks.